TOPIC

Search Engine Optimisation

How Google finds, understands and shows your pages, and what you can do about it.

Google finds pages by following links, reads them, stores them in its index and then ranks them. Why a page may not appear and how to help.

Slow pages lose visitors, especially on phones. How to measure speed, the usual causes and the fixes that make the biggest difference.

AI features now appear in search. What they mean for a small business and which advice is sound, without hype or guarantees.

SEO means helping search engines find and understand your website so the right people find you. How it works, what to do yourself and what to avoid.

Schema markup describes your page to search engines in a standard format. What it is, what it can do and what it cannot promise.

An XML sitemap lists the pages of your website for search engines. What it contains, when it helps and what it cannot do.

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